Expedia teamed up with Itransition to revamp the Expedia Affiliate Network solution to redeem the leading position and boost revenues generated by it.
Expedia, Inc. is the world’s largest online travel company with an extensive brand portfolio that includes some of the well-known online travel brands. Collectively, Expedia covers virtually every aspect of researching, planning, and booking travel – from choosing the best airplane seat, to reading personal travel reviews of hotels, to planning what to do in a destination once you arrive.
Expedia powers bookings for many of the world's leading airlines and hotels, top consumer brands, high traffic websites, and more than 10,000 private label partners (affiliates) through Expedia® Affiliate Network (EAN) globally. However the templates of the EAN solution provided neither consistent user experience in terms of functionality and UI, nor a competitive differentiator to new market entrants. Parallel to moving onto a unified platform in a SOA environment, Expedia teamed up with Itransition to revamp the EAN solution to redeem the leading position and boost revenues generated by the EAN line of business.
The project was part of a larger complex program to revamp all main customer products. The program was executed by several teams across different continents and it required significant efforts for coordination. Moreover, these products in their turn should have been integrated with a wider information ecosystem (Global Distribution Systems’ property databases, other services, etc), many parts of which had problems with legacy code and interfaces. Therefore the project team had to overcome a number of interrelated challenges:
From the functional standpoint the application consists of 2 parts:
There were different requirements to those two UI parts therefore different UI technologies were chosen to implement them, but both used the same codebase for the back end services.
Itransition accomplished a very impressive feat of creating and launching a completely new template into production in under a year! All of the feedback received from Expedia, including the company’s President and CEO, and also EAN affiliates were nothing but positive. In addition to custom application development, Itransition's team provided maintenance and support services.
"We have officially launched the GenIII templates under the marketing name of Chameleon,” said Tiffany Veder, Sr. Product Manager at EAN in December 2010. GenIII templates replaced existing outdated, merely customizable and inefficient EAN templates for searching and booking travel products. The advantages of the new templates help grow the EAN business:
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